Safi
In cash on delivery, a sale is only a promise until the parcel is paid at the door. Safi runs the shop from the order to the money, and is learning to confirm orders on WhatsApp, in Darija.
- Product
- Our own, built and run by Sifartek
- For
- Online sellers paid cash on delivery
- Status
- Platform live, AI layer in development
- What we did
- Product, platform and AI layer
The problem
A buyer fills a form on a Facebook ad. Nothing is paid. Someone has to call to confirm, ship, chase the carrier for the cash, and absorb the parcels that come back refused. The seller pays the shipping both ways.
The confirmation calls take the most hours. Buyers miss them, then answer on WhatsApp in Darija: Arabic, French and Berber mixed, typed in Latin letters. A general chatbot reads that badly, and a wrong yes ships a parcel nobody will pay for.
How it works
- 01code
The order comes in
From the seller’s sales page, with the commune written the way the carrier expects it.
- 02code
WhatsApp asks to confirm
A message with the product, the price and the town, sent the moment the order lands.
- 03AI
The AI reads the reply
In Darija, French or Arabic: a yes, a new day, a new address, or a maybe.
- 04code
Code applies it
Confirms, moves the delivery, or checks the new address before anything ships.
- 05person
Anything unclear goes to a person
A maybe is never a yes. It drops into the agent’s call queue.
Inside the tool
Illustrations drawn by us, with made-up orders. The WhatsApp reading is the AI layer we are building now. The risk alert and the profit view work in Safi today.
Salam Nesrine, your order: Z3 handbag, 5,400 DA, delivered to Sétif. Shall we confirm?
Wah nconfirmi, bessah ghodwa makach, rani f lkhedma. Jibouh samedi l3chiya
Yes I confirm, but not tomorrow, I’m at work. Bring it Saturday afternoon.
Nchouf m3a rajli w nrdlkom
I’ll check with my husband and get back to you.
- BuyerClient K.
- TownAnnaba
- Amount2,950 DA
- Revenue, 120 delivered648,000 DA
- Purchase cost−264,000 DA
- Returns, shipping both ways−58,000 DA
- Ads−190,000 DA
Where the AI is, and where the code is.
The model does the reading. Code checks everything it produces before anyone relies on it.
AI does
- Reads replies in Darija, French or Arabic and works out what the buyer wants.
- Pulls a new day or a new address out of a casual message.
- Says when it is not sure, instead of guessing a yes.
{ code does }
- Never ships an order without a clear yes. A maybe goes to a person.
- Checks a new address against the carrier’s own list of communes before it is saved.
- Flags a buyer who refused parcels at other shops, before the parcel leaves.
- Computes real profit per product after cost, returns and ads.
Where it stands
Safi is live and works end to end: sales pages, order confirmation, shipping with the carriers, buyer risk alerts and real profit. It has no sellers on it yet.
The WhatsApp side is already wired: Safi can send the message and match the reply to its order. The AI that reads the reply is the piece we are building now.
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